Luxury chocolate brand Smoor opens its 50th store in Bangalore

Premium chocolate and bakery brand Smoor has launched an exclusive Experience lounge in Bangalore, marking its 50th store in the country. The new lounge will offer a new and improved chocolate experience with its range of chocolates and pastries curated and created by some of the best chocolatiers and pastry chefs. With the launch of its 50th store, the brand is on track to open 88 stores this year and plans to increase its total number of stores to 118 by the end of this fiscal year. Smoor’s expansion plan will be aided by the Rs. 15 crore investment the brand received earlier this year from Rebel Foods, which operates a network of cloud kitchens and digital brands

A company statement said the show introduced many firsts designed to elevate chocolate lovers’ experience with couverture chocolates. The store offers a range of chocolate barks in Indian mithai flavors like kesar pista as well as exotic international favorites like strawberry cheesecake and chocolate peanut butter in addition to dark and milk chocolate as well as chocolate. chocolate coffee and hazelnut chocolate. Smoor has also launched its line of filled chocolate truffles in a unique trail mix concept, which will allow customers to fill jars with a flavor mix of their choice at the store. To make the store appealing to both small and large shoppers, the store has a dedicated corner for dispensing chocolate callets in all forms – from milk, dark and white chocolate to ruby ​​and caramelized golden chocolate. The company said the store will be offering numerous events with live demonstrations by international and renowned chocolatiers and chefs in the coming days.

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Sanjay Kumar is a journalist with varied interests and a passionate columnist on the evolution of food retail.

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